Data-driven Decision Making: The Key to New Product Success
For IHA Members
Presented by A.J. Riedel
Riedel Marketing Group, Senior Partner
Date: Wednesday, August 22, 2012
Time: 1:00PM – 2:00PM CDT
Join IHA for a FREE webinar with AJ Riedel, senior partner with Riedel Marketing Group. A.J. will discuss why products and marketing decisions that are based on data are much more likely to result in successful new products than decisions that are based on management experience and intuition. She will use case studies to illustrate how housewares manufacturers are using data to help them make the right product and marketing decisions.
Topics to be covered include:
- Definition of data-driven decision making
- 10 benefits of using data-driven decision making
- 5 biggest mistakes companies make when they don’t use data-driven decision making
- 12 product and marketing questions you need data to answer
Free Online Consulting is available anytime Contact one of IHA’s professional consultants today. Learn about : Visual Merchandising Trends, Social Media, iPhone Apps or Running A Retail Operation |
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